1- Have knowledge on literature of communication sciences.
2- Acquire basic knowledge and connects these to other social sciences that support the field of Public Relations and Advertising.
3-Acquire theoretical and practical knowledge on Public Relations and gain professional competence.
4- Acquires theoretical and practical knowledge in the field of advertising and gain the professional competence.
5– Have the capacity of intellectual knowledge in the field of social sciencesand art and become competent on media literacy.
6– Develop professional and social skills. Strengthen the visual perception and acquire ability to analyze.
7- Learn team work and acquires social adaptation ability through projects and workshops to be undertaken.
8- Gain knowledge and experience on research, analysis and reporting in related fields.
9- Be able to cooperate with the sector with internship opportunities and determine career goals.
10-Have sufficient language competence to follow international literature and examples in the related fields.
11- Be able to contribute to social responsibility projects by using information on public relations and advertising in individual and / or group work.
12- Develop individual ethical awareness through communication and professional ethics knowledge.
13- Gain priority on employment competition in the sector thanks to the practice lessons for the profession.
14- Learn organizational behavior forms and follows the literature on social rights.
15- Acquire the necessary skills to follow and use the technological innovations required in the field of Public Relations and Advertising.
16-Gain universal thinking skills, learn Strategic thinking, planning and practicing.
17- Have the knowledge to specialize in different branches of the communication and media sector, including the field of Public Relations and Advertising.
18-Learn creative production, presentation and persuasion techniques to support their professionalism.
19-Be able to produce projects that can exist in social, institutional and individual works.
20- Have knowledge about communication law and have the legal framework about the field.