DEPARTMENT OF PUBLİC RELATİONS and ADVERTİSİNG CURRİCULUM
FİRST YEAR | ||||
First Semester | ||||
Course Code | Course Name | Institutional Credit | ECTS | |
HİR | 101 | Basic Concepts of Public Relations I | 3 0 3 | 5 |
TURK | 101 | Turkish I | 2 0 2 | 3 |
MAN | 115 | Principles of Management and Marketing | 2 0 2 | 3 |
İNG | 101 | English I | 3 0 3 | 4 |
HİR | 103 | Research Methods in Social Sciences | 3 0 3 | 5 |
HİR | 107 | Social Psychology | 3 0 3 | 5 |
HİR | 111 | İntroduction to Advertising | 3 0 3 | 5 |
Total 19 | Total 30 | |||
Second Semester | ||||
Course Code | Course Name | Institutional Credit | ECTS | |
HİR | 102 | Marketing Communication | 3 0 3 | 5 |
TURK | 102 | Turkish II | 2 0 2 | 3 |
HİR | 104 | Sociology of Media and Culture | 2 0 2 | 3 |
İNG | 102 | English II | 3 0 3 | 4 |
HİR | 106 | Social Structure of Turkey | 3 0 3 | 5 |
HİR | 108 | Basic Concepts of Public Relations II | 3 0 3 | 5 |
HİR | 110 | Research in Advertising and Marketing | 3 0 3 | 5 |
Total 19 | Total 30 | |||
SECOND YEAR | ||||
Third Semester | ||||
Course Code | Course Name | Institutional Credit | ECTS | |
HIST | 201 | Principles of Atatürk and The His.of Turk.Rev I | 2 0 2 | 3 |
HİR | 201 | Advertising Campaign Management | 3 0 3 | 6 |
HİR | 203 | Brand Management | 3 0 3 | 5 |
HİR | 205 | Political Communication | 3 0 3 | 5 |
HİR | 207 | Media Planning | 3 0 3 | 6 |
HİR | 209 | Communication Theories | 3 0 3 | 5 |
Total 17 | Total 30 | |||
Fourth Semester | ||||
Course Code | Course Name | Institutional Credit | ECTS | |
HIST | 202 | Principles of Atatürk and The His.of Turk.Rev. II | 2 0 2 | 3 |
HİR | 202 | Advertising Design | 3 0 3 | 5 |
HİR | 204 | Social Media Usage in Public Relations and Advertising | 3 0 3 | 6 |
HİR | 206 | Global Marketing | 3 0 3 | 6 |
HİR | 208 | Communication Law and Ethic | 3 0 3 | 5 |
HİR | 210 | Consumer psychology and Behaviour | 3 0 3 | 5 |
Total 17 | Total 30 | |||
THİRD YEAR | ||||
Fifth Semester | ||||
Course Code | Course Name | Institutional Credit | ECTS | |
HİR | 301 | Public Relations and Social Responsibility | 3 0 3 | 5 |
HİR | 303 | Public Relations Policies | 3 0 3 | 6 |
HİR | 305 | Strategic Brand Solutions | 3 0 3 | 6 |
HİR | 307 | Advertising Writing | 3 0 3 | 5 |
Elective Course(Department) | 3 0 3 | 5 | ||
Elective Course(General) | 3 0 3 | 3 | ||
Total 18 | Total 30 | |||
Sixth Semester | ||||
Course Code | Course Code | Institutional Credit | ECTS | |
HİR | 302 | Crisis Communication | 3 0 3 | 6 |
HİR | 304 | İmage Management | 3 0 3 | 6 |
HİR | 306 | Content Production in Social Media | 3 0 3 | 5 |
HİR | 308 | Persuasion and Social İmpact | 3 0 3 | 5 |
Elective Course(Department) | 3 0 3 | 5 | ||
Elective Course(General) | 3 0 3 | 3 | ||
Total 18 | Total 30 | |||
FOURTH YEAR | ||||
Seventh Semester | ||||
Course Code | Course Name | Institutional Credit | ECTS | |
HİR | 401 | Public Relations Practises | 3 0 3 | 5 |
HİR | 403 | Graduation Project I | 0 6 3 | 5 |
Elective Course(Department) | 3 0 3 | 5 | ||
Elective Course(Department) | 3 0 3 | 5 | ||
Elective Course(Department) | 3 0 3 | 5 | ||
HİR | 400 | Internship | 0 0 0 | 5 |
Total 15 | Total 30 | |||
Eighth Semester | ||||
Course Code | Course Name | Institutional Credit | ECTS | |
HİR | 402 | Public Diplomacy | 3 0 3 | 5 |
HİR | 404 | Graduation Project II | 0 6 3 | 5 |
HİR | 406 | Advertising Practises | 3 0 3 | 5 |
Elective Course(Department) | 3 0 3 | 5 | ||
Elective Course(Department) | 3 0 3 | 5 | ||
Elective Course(Department) | 3 0 3 | 5 | ||
Total 18 | Total 30 |
Elective Courses | ||||
Course Code | Course Name | Institutional Credit | ECTS | |
HİR | 416 | Theories of Philosophy | 3 0 3 | 5 |
HİR | 315 | Diction and Rhetoric | 3 0 3 | 5 |
HİR | 317 | Presentation Techniques | 3 0 3 | 5 |
HİR | 419 | Contemporary sociological theories | 3 0 3 | 5 |
HİR | 323 | Digital Marketing | 3 0 3 | 5 |
HİR | 321 | İntercultural Communication | 3 0 3 | 5 |
HİR | 314 | Political Sociology | 3 0 3 | 5 |
HİR | 316 | Sport Communication | 3 0 3 | 5 |
HİR | 318 | Art Communication | 3 0 3 | 5 |
HİR | 420 | World Politics History | 3 0 3 | 5 |
HİR | 320 | Health Communication | 3 0 3 | 5 |
HİR | 322 | Cinema and Media Culture | 3 0 3 | 5 |
HİR | 413 | Public Relations in the Leisure İndustry | 3 0 3 | 5 |
HİR | 415 | Interpersonel Communication | 3 0 3 | 5 |
HİR | 417 | Political History of Turkey | 3 0 3 | 5 |
HİR | 414 | Basic Photography | 3 0 3 | 5 |
HİR | 418 | Copy Writing | 3 0 3 | 5 |