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WEB MAIL TELEPHONE DIRECTORY STUDENT INFORMATION SYSTEM COURSES OFFERED DISTANCE LEARNING CAMPUS LIFE LIBRARY PORTAL TRANSPORTATION

DEPARTMENT OF PUBLİC RELATİONS and ADVERTİSİNG CURRİCULUM

FİRST YEAR
First Semester
Course Code Course Name Institutional Credit ECTS
HİR 101 Basic Concepts of Public Relations I 3 0 3 5
TURK 101 Turkish I 2 0 2 3
MAN 115 Principles of Management and Marketing 2 0 2 3
İNG 101 English I 3 0 3 4
HİR 103 Research Methods in Social Sciences 3 0 3 5
HİR 107 Social Psychology 3 0 3 5
HİR 111 İntroduction to Advertising 3 0 3 5
    Total 19 Total 30
Second Semester
Course Code Course Name Institutional Credit ECTS
HİR 102 Marketing Communication 3 0 3 5
TURK 102 Turkish II 2 0 2 3
HİR 104 Sociology of Media and Culture 2 0 2 3
İNG 102 English II 3 0 3 4
HİR 106 Social Structure of Turkey 3 0 3 5
HİR 108 Basic Concepts of Public Relations II 3 0 3 5
HİR 110 Research in Advertising and Marketing 3 0 3 5
    Total 19 Total 30
 SECOND YEAR
Third Semester
Course Code Course Name Institutional Credit ECTS
HIST 201 Principles of Atatürk and The His.of Turk.Rev I 2 0 2 3
HİR 201 Advertising Campaign Management 3 0 3 6
HİR 203                                      Brand Management 3 0 3 5
HİR 205 Political Communication 3 0 3 5
HİR 207 Media Planning 3 0 3 6
HİR 209 Communication Theories 3 0 3 5
      Total 17 Total 30
Fourth Semester
Course Code Course Name Institutional Credit            ECTS
HIST 202 Principles of Atatürk and The His.of Turk.Rev. II 2 0 2 3
HİR 202 Advertising Design 3 0 3 5
HİR 204 Social Media Usage in Public Relations and Advertising 3 0 3 6
HİR 206 Global Marketing 3 0 3 6
HİR 208 Communication Law and  Ethic 3 0 3 5
HİR 210 Consumer psychology and Behaviour 3 0 3 5
    Total 17 Total 30
THİRD YEAR
Fifth Semester
Course Code Course Name Institutional Credit           ECTS
HİR  301 Public Relations and Social Responsibility 3 0 3 5
HİR  303 Public Relations Policies 3 0 3 6
HİR  305 Strategic Brand Solutions 3 0 3 6
HİR  307 Advertising Writing 3 0 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(General) 3 0 3 3
    Total 18 Total 30
Sixth Semester
Course Code Course Code Institutional Credit ECTS
HİR  302 Crisis Communication 3 0 3 6
HİR  304 İmage Management 3 0 3 6
HİR  306 Content Production in Social Media 3 0 3 5
HİR  308 Persuasion and Social İmpact 3 0 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(General) 3 0 3 3
    Total 18 Total 30
FOURTH YEAR
Seventh Semester
Course Code Course Name Institutional Credit ECTS
HİR  401 Public Relations Practises 3 0 3 5
HİR  403 Graduation Project I 0 6 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(Department) 3 0 3 5
HİR  400 Internship 0 0 0 5
      Total 15 Total 30
Eighth Semester
Course Code Course Name Institutional Credit ECTS
HİR  402 Public Diplomacy 3 0 3 5
HİR  404 Graduation Project II 0 6 3 5
HİR  406 Advertising Practises 3 0 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(Department) 3 0 3 5
      Total 18 Total 30

 

 

Elective Courses
Course Code Course Name Institutional Credit ECTS
HİR 416 Theories of Philosophy 3 0 3 5
HİR 315 Diction and Rhetoric 3 0 3 5
HİR 317 Presentation Techniques 3 0 3 5
HİR 419 Contemporary sociological theories 3 0 3 5
HİR 323 Digital Marketing 3 0 3 5
HİR 321 İntercultural Communication 3 0 3 5
HİR 314 Political Sociology 3 0 3 5
HİR 316 Sport Communication 3 0 3 5
HİR 318 Art Communication 3 0 3 5
HİR 420 World Politics History 3 0 3 5
HİR 320 Health Communication 3 0 3 5
HİR 322 Cinema and Media Culture 3 0 3 5
HİR 413 Public Relations in the Leisure İndustry 3 0 3 5
HİR 415 Interpersonel Communication 3 0 3 5
HİR 417 Political History of Turkey 3 0 3 5
HİR 414 Basic Photography 3 0 3 5
HİR 418 Copy Writing 3 0 3 5