DEPARTMENT OF PUBLİC RELATİONS and ADVERTİSİNG CURRİCULUM
| FİRST YEAR | ||||
| First Semester | ||||
| Course Code | Course Name | Institutional Credit | ECTS | |
| HİR | 101 | Basic Concepts of Public Relations I | 3 0 3 | 5 |
| TURK | 101 | Turkish I | 2 0 2 | 3 |
| MAN | 115 | Principles of Management and Marketing | 2 0 2 | 3 |
| İNG | 101 | English I | 3 0 3 | 4 |
| HİR | 103 | Research Methods in Social Sciences | 3 0 3 | 5 |
| HİR | 107 | Social Psychology | 3 0 3 | 5 |
| HİR | 111 | İntroduction to Advertising | 3 0 3 | 5 |
| Total 19 | Total 30 | |||
| Second Semester | ||||
| Course Code | Course Name | Institutional Credit | ECTS | |
| HİR | 102 | Marketing Communication | 3 0 3 | 5 |
| TURK | 102 | Turkish II | 2 0 2 | 3 |
| HİR | 104 | Sociology of Media and Culture | 2 0 2 | 3 |
| İNG | 102 | English II | 3 0 3 | 4 |
| HİR | 106 | Social Structure of Turkey | 3 0 3 | 5 |
| HİR | 108 | Basic Concepts of Public Relations II | 3 0 3 | 5 |
| HİR | 110 | Research in Advertising and Marketing | 3 0 3 | 5 |
| Total 19 | Total 30 | |||
| SECOND YEAR | ||||
| Third Semester | ||||
| Course Code | Course Name | Institutional Credit | ECTS | |
| HIST | 201 | Principles of Atatürk and The His.of Turk.Rev I | 2 0 2 | 3 |
| HİR | 201 | Advertising Campaign Management | 3 0 3 | 6 |
| HİR | 203 | Brand Management | 3 0 3 | 5 |
| HİR | 205 | Political Communication | 3 0 3 | 5 |
| HİR | 207 | Media Planning | 3 0 3 | 6 |
| HİR | 209 | Communication Theories | 3 0 3 | 5 |
| Total 17 | Total 30 | |||
| Fourth Semester | ||||
| Course Code | Course Name | Institutional Credit | ECTS | |
| HIST | 202 | Principles of Atatürk and The His.of Turk.Rev. II | 2 0 2 | 3 |
| HİR | 202 | Advertising Design | 3 0 3 | 5 |
| HİR | 204 | Social Media Usage in Public Relations and Advertising | 3 0 3 | 6 |
| HİR | 206 | Global Marketing | 3 0 3 | 6 |
| HİR | 208 | Communication Law and Ethic | 3 0 3 | 5 |
| HİR | 210 | Consumer psychology and Behaviour | 3 0 3 | 5 |
| Total 17 | Total 30 | |||
| THİRD YEAR | ||||
| Fifth Semester | ||||
| Course Code | Course Name | Institutional Credit | ECTS | |
| HİR | 301 | Public Relations and Social Responsibility | 3 0 3 | 5 |
| HİR | 303 | Public Relations Policies | 3 0 3 | 6 |
| HİR | 305 | Strategic Brand Solutions | 3 0 3 | 6 |
| HİR | 307 | Advertising Writing | 3 0 3 | 5 |
| Elective Course(Department) | 3 0 3 | 5 | ||
| Elective Course(General) | 3 0 3 | 3 | ||
| Total 18 | Total 30 | |||
| Sixth Semester | ||||
| Course Code | Course Code | Institutional Credit | ECTS | |
| HİR | 302 | Crisis Communication | 3 0 3 | 6 |
| HİR | 304 | İmage Management | 3 0 3 | 6 |
| HİR | 306 | Content Production in Social Media | 3 0 3 | 5 |
| HİR | 308 | Persuasion and Social İmpact | 3 0 3 | 5 |
| Elective Course(Department) | 3 0 3 | 5 | ||
| Elective Course(General) | 3 0 3 | 3 | ||
| Total 18 | Total 30 | |||
| FOURTH YEAR | ||||
| Seventh Semester | ||||
| Course Code | Course Name | Institutional Credit | ECTS | |
| HİR | 401 | Public Relations Practises | 3 0 3 | 5 |
| HİR | 403 | Graduation Project I | 0 6 3 | 5 |
| Elective Course(Department) | 3 0 3 | 5 | ||
| Elective Course(Department) | 3 0 3 | 5 | ||
| Elective Course(Department) | 3 0 3 | 5 | ||
| HİR | 400 | Internship | 0 0 0 | 5 |
| Total 15 | Total 30 | |||
| Eighth Semester | ||||
| Course Code | Course Name | Institutional Credit | ECTS | |
| HİR | 402 | Public Diplomacy | 3 0 3 | 5 |
| HİR | 404 | Graduation Project II | 0 6 3 | 5 |
| HİR | 406 | Advertising Practises | 3 0 3 | 5 |
| Elective Course(Department) | 3 0 3 | 5 | ||
| Elective Course(Department) | 3 0 3 | 5 | ||
| Elective Course(Department) | 3 0 3 | 5 | ||
| Total 18 | Total 30 | |||
| Elective Courses | ||||
| Course Code | Course Name | Institutional Credit | ECTS | |
| HİR | 416 | Theories of Philosophy | 3 0 3 | 5 |
| HİR | 315 | Diction and Rhetoric | 3 0 3 | 5 |
| HİR | 317 | Presentation Techniques | 3 0 3 | 5 |
| HİR | 419 | Contemporary sociological theories | 3 0 3 | 5 |
| HİR | 323 | Digital Marketing | 3 0 3 | 5 |
| HİR | 321 | İntercultural Communication | 3 0 3 | 5 |
| HİR | 314 | Political Sociology | 3 0 3 | 5 |
| HİR | 316 | Sport Communication | 3 0 3 | 5 |
| HİR | 318 | Art Communication | 3 0 3 | 5 |
| HİR | 420 | World Politics History | 3 0 3 | 5 |
| HİR | 320 | Health Communication | 3 0 3 | 5 |
| HİR | 322 | Cinema and Media Culture | 3 0 3 | 5 |
| HİR | 413 | Public Relations in the Leisure İndustry | 3 0 3 | 5 |
| HİR | 415 | Interpersonel Communication | 3 0 3 | 5 |
| HİR | 417 | Political History of Turkey | 3 0 3 | 5 |
| HİR | 414 | Basic Photography | 3 0 3 | 5 |
| HİR | 418 | Copy Writing | 3 0 3 | 5 |