Public Relations and Advertising Bachelor’s Degree
Curriculums of the Program
| 1. Year 1. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 101 | Basic Concepts of Public Relations I | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 107 | Social Psychology | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 111 | Principles of Advertising | Must | 3 – 0 | 3 | 5,00 | ||||
| ING 101 | English I | Must | 3 – 0 | 3 | 4,00 | ||||
| HİR 113 | Technical Basics of Image | Must | 2 – 0 | 2 | 3,00 | ||||
| TURK 101 | Turkish I | Must | 2 – 0 | 2 | 3,00 | ||||
| HİR 115 | Creative Thinking and Writing | Must | 3 – 0 | 3 | 5,00 | ||||
|
|||||||||
| 1. Year 2. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 102 | Marketing Communication | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 104 | Sociology of Media and Culture | Must | 2 – 0 | 2 | 3,00 | ||||
| HİR 114 | Advertising Design | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 108 | Basic Concepts of Public Relations II | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 112 | Scenario | Must | 3 – 0 | 3 | 5,00 | ||||
| ING 102 | English II | Must | 3 – 0 | 3 | 4,00 | ||||
| TURK 102 | Turkish II | Must | 2 – 0 | 2 | 3,00 | ||||
|
|||||||||
| 2. Year 1. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 211 | Cinematography | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 207 | Media Planning | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 209 | Communication Theories | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 204 | Social Media Usage in Public Relations and Advertising | Must | 3 – 0 | 3 | 6,00 | ||||
| HIST 201 | Principles of Atatürk and History of Turkish Revolution I | Must | 2 – 0 | 2 | 3,00 | ||||
| HİR 213 | Advertising Writing | Must | 3 – 0 | 3 | 5,00 | ||||
|
|||||||||
| 2. Year 2. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 206 | Global Marketing | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 208 | Communication Law and Ethic | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 210 | Consumer psychology and Behaviour | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 214 | Social Structure of Turkey | Must | 3 – 0 | 3 | 5,00 | ||||
| HIST 202 | Principles of Atatürk and History of Turkish Revolution II | Must | 2 – 0 | 2 | 3,00 | ||||
| HİR 212 | Editing | Must | 3 – 0 | 3 | 6,00 | ||||
|
|||||||||
| 3. Year 1. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 303 | Public Relations Policies | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 305 | Strategic Brand Solutions | Must | 3 – 0 | 3 | 6,00 | ||||
| ELEC | Departmental Elective Course I | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Non-Departmental Elective I | Elective | 3 – 0 | 3 | 3,00 | ||||
| HİR 309 | Political Communication | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 311 | Research Methods in Social Sciences | Must | 3 – 0 | 3 | 5,00 | ||||
|
|||||||||
| 3. Year 2. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 302 | Crisis Communication | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 304 | İmage Management | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 306 | Content Production in Social Media | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 308 | Persuasion and Social İmpact | Must | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course II | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Non-Departmental Elective II | Elective | 3 – 0 | 3 | 3,00 | ||||
|
|||||||||
| 4. Year 1. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 400 | Internship | Must | 0 – 0 | 0 | 5,00 | ||||
| HİR 401 | Public Relations Applications | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 403 | Graduation Project I | Must | 0 – 6 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course III | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course IV | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course V | Elective | 3 – 0 | 3 | 5,00 | ||||
|
|||||||||
| 4. Year 2. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 402 | Public Diplomacy | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 404 | Graduation Project II | Must | 0 – 6 | 3 | 5,00 | ||||
| HİR 406 | Advertising Applications | Must | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course VI | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course VII | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course VIII | Elective | 3 – 0 | 3 | 5,00 | ||||
|
|||||||||
| Elective Courses | |||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||
| HİR 314 | Political Sociology | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 315 | Diction and Rhetoric | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 316 | Sport Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 317 | Presentation Techniques | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 318 | Art Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 319 | Cinema | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 320 | Health Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 321 | Intercultural Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 322 | Culture of Cinema and Media | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 405 | Organizational Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 413 | Public Relations in the Leisure İndustry | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 414 | Basic Photography | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 415 | Interpersonel Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 416 | Theories of Philosophy | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 417 | Political History of Turkey | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 418 | Copy Writing | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 419 | Contemporary Sociological Theories | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 422 | Image Production I | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 424 | Image Production II | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 426 | Advertising Production Processes | Elective | 3 – 0 | 3 | 5,00 | ||
Public Relations and Advertising Bachelor’s Degree
Curriculums of the Program
| 1. Year 1. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 101 | Basic Concepts of Public Relations I | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 103 | Research Methods in Social Sciences | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 107 | Social Psychology | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 111 | Principles of Advertising | Must | 3 – 0 | 3 | 5,00 | ||||
| ING 101 | English I | Must | 3 – 0 | 3 | 4,00 | ||||
| HİR 113 | Technical Basics of Image | Must | 2 – 0 | 2 | 3,00 | ||||
| TURK 101 | Turkish I | Must | 2 – 0 | 2 | 3,00 | ||||
|
|||||||||
| 1. Year 2. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 102 | Marketing Communication | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 104 | Sociology of Media and Culture | Must | 2 – 0 | 2 | 3,00 | ||||
| HİR 114 | Advertising Design | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 108 | Basic Concepts of Public Relations II | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 112 | Scenario | Must | 3 – 0 | 3 | 5,00 | ||||
| ING 102 | English II | Must | 3 – 0 | 3 | 4,00 | ||||
| TURK 102 | Turkish II | Must | 2 – 0 | 2 | 3,00 | ||||
|
|||||||||
| 2. Year 1. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 211 | Cinematography | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 205 | Political Communication | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 207 | Media Planning | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 209 | Communication Theories | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 204 | Social Media Usage in Public Relations and Advertising | Must | 3 – 0 | 3 | 6,00 | ||||
| HIST 201 | Principles of Atatürk and History of Turkish Revolution I | Must | 2 – 0 | 2 | 3,00 | ||||
|
|||||||||
| 2. Year 2. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 206 | Global Marketing | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 208 | Communication Law and Ethic | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 210 | Consumer psychology and Behaviour | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 214 | Social Structure of Turkey | Must | 3 – 0 | 3 | 5,00 | ||||
| HIST 202 | Principles of Atatürk and History of Turkish Revolution II | Must | 2 – 0 | 2 | 3,00 | ||||
| HİR 212 | Editing | Must | 3 – 0 | 3 | 6,00 | ||||
|
|||||||||
| 3. Year 1. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 301 | Public Relations and Social Responsibility | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 303 | Public Relations Policies | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 305 | Strategic Brand Solutions | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 307 | Advertising Writing | Must | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course I | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Non-Departmental Elective I | Elective | 3 – 0 | 3 | 3,00 | ||||
|
|||||||||
| 3. Year 2. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 302 | Crisis Communication | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 304 | İmage Management | Must | 3 – 0 | 3 | 6,00 | ||||
| HİR 306 | Content Production in Social Media | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 308 | Persuasion and Social İmpact | Must | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course II | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Non-Departmental Elective II | Elective | 3 – 0 | 3 | 3,00 | ||||
|
|||||||||
| 4. Year 1. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 400 | Internship | Must | 0 – 0 | 0 | 5,00 | ||||
| HİR 401 | Public Relations Applications | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 403 | Graduation Project I | Must | 0 – 6 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course III | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course IV | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course V | Elective | 3 – 0 | 3 | 5,00 | ||||
|
|||||||||
| 4. Year 2. Semester Courses | |||||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||||
| HİR 402 | Public Diplomacy | Must | 3 – 0 | 3 | 5,00 | ||||
| HİR 404 | Graduation Project II | Must | 0 – 6 | 3 | 5,00 | ||||
| HİR 406 | Advertising Applications | Must | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course VI | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course VII | Elective | 3 – 0 | 3 | 5,00 | ||||
| ELEC | Departmental Elective Course VIII | Elective | 3 – 0 | 3 | 5,00 | ||||
|
|||||||||
| Elective Courses | |||||||
| Course Code | Course Name | Type | Hour (T+U) |
Credit | ECTS | ||
| HİR 314 | Political Sociology | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 315 | Diction and Rhetoric | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 316 | Sport Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 317 | Presentation Techniques | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 318 | Art Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 319 | Cinema | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 320 | Health Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 321 | Intercultural Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 322 | Culture of Cinema and Media | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 405 | Organizational Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 413 | Public Relations in the Leisure İndustry | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 414 | Basic Photography | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 415 | Interpersonel Communication | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 416 | Theories of Philosophy | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 417 | Political History of Turkey | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 418 | Copy Writing | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 419 | Contemporary Sociological Theories | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 422 | Image Production I | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 424 | Image Production II | Elective | 3 – 0 | 3 | 5,00 | ||
| HİR 426 | Advertising Production Processes | Elective | 3 – 0 | 3 | 5,00 | ||