Curriculum

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Curriculum2018-08-06T14:04:20+00:00

DEPARTMENT OF PUBLİC RELATİONS and ADVERTİSİNG CURRİCULUM

FİRST YEAR
First Semester
Course Code Course Name Institutional Credit ECTS
HİR 101 Basic Concepts of Public Relations I 3 0 3 5
TURK 101 Turkish I 2 0 2 3
MAN 115 Principles of Management and Marketing 2 0 2 3
İNG 101 English I 3 0 3 4
HİR 103 Research Methods in Social Sciences 3 0 3 5
HİR 107 Social Psychology 3 0 3 5
HİR 111 İntroduction to Advertising 3 0 3 5
    Total 19 Total 30
Second Semester
Course Code Course Name Institutional Credit ECTS
HİR 102 Marketing Communication 3 0 3 5
TURK 102 Turkish II 2 0 2 3
HİR 104 Sociology of Media and Culture 2 0 2 3
İNG 102 English II 3 0 3 4
HİR 106 Social Structure of Turkey 3 0 3 5
HİR 108 Basic Concepts of Public Relations II 3 0 3 5
HİR 110 Research in Advertising and Marketing 3 0 3 5
    Total 19 Total 30
 SECOND YEAR
Third Semester
Course Code Course Name Institutional Credit ECTS
HIST 201 Principles of Atatürk and The His.of Turk.Rev I 2 0 2 3
HİR 201 Advertising Campaign Management 3 0 3 6
HİR 203                                      Brand Management 3 0 3 5
HİR 205 Political Communication 3 0 3 5
HİR 207 Media Planning 3 0 3 6
HİR 209 Communication Theories 3 0 3 5
      Total 17 Total 30
Fourth Semester
Course Code Course Name Institutional Credit            ECTS
HIST 202 Principles of Atatürk and The His.of Turk.Rev. II 2 0 2 3
HİR 202 Advertising Design 3 0 3 5
HİR 204 Social Media Usage in Public Relations and Advertising 3 0 3 6
HİR 206 Global Marketing 3 0 3 6
HİR 208 Communication Law and  Ethic 3 0 3 5
HİR 210 Consumer psychology and Behaviour 3 0 3 5
    Total 17 Total 30
THİRD YEAR
Fifth Semester
Course Code Course Name Institutional Credit           ECTS
HİR  301 Public Relations and Social Responsibility 3 0 3 5
HİR  303 Public Relations Policies 3 0 3 6
HİR  305 Strategic Brand Solutions 3 0 3 6
HİR  307 Advertising Writing 3 0 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(General) 3 0 3 3
    Total 18 Total 30
Sixth Semester
Course Code Course Code Institutional Credit ECTS
HİR  302 Crisis Communication 3 0 3 6
HİR  304 İmage Management 3 0 3 6
HİR  306 Content Production in Social Media 3 0 3 5
HİR  308 Persuasion and Social İmpact 3 0 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(General) 3 0 3 3
    Total 18 Total 30
FOURTH YEAR
Seventh Semester
Course Code Course Name Institutional Credit ECTS
HİR  401 Public Relations Practises 3 0 3 5
HİR  403 Graduation Project I 0 6 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(Department) 3 0 3 5
HİR  400 Internship 0 0 0 5
      Total 15 Total 30
Eighth Semester
Course Code Course Name Institutional Credit ECTS
HİR  402 Public Diplomacy 3 0 3 5
HİR  404 Graduation Project II 0 6 3 5
HİR  406 Advertising Practises 3 0 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(Department) 3 0 3 5
    Elective Course(Department) 3 0 3 5
      Total 18 Total 30

 

 

Elective Courses
Course Code Course Name Institutional Credit ECTS
HİR 313 Philosophy 3 0 3 5
HİR 315 Diction and Rhetoric 3 0 3 5
HİR 317 Presentation Techniques 3 0 3 5
HİR 319 Cinema 3 0 3 5
HİR 322 Ethnic Identity, Gender and Media 3 0 3 5
HİR 314 Political Sociology 3 0 3 5
HİR 316 Sport Communication 3 0 3 5
HİR 318 Art Communication 3 0 3 5
PSI 320 World Politics History 3 0 3 5
HİR 422 Health Communication 3 0 3 5
HİR 423 Culture of Cinema and Media 3 0 3 5
HİR 413 Public Relations in the Leisure İndustry 3 0 3 5
HİR 415 Interpersonel Communication 3 0 3 5
PSI 321 Political History of Turkey 3 0 3 5
HİR 312 Basic Photography 3 0 3 5
HİR 416 Sociological Theories 3 0 3 5
HİR 418 Copy Writing 3 0 3 5